Lecture 6
09/11/10
Production And Outcomes, Influences And Reactions
Key Principles
- Interpretation
- Delivery
Interpretation
Zeitgeist = ideas and spirit of time: the ideas prevalent in a period and place, particularly as expressed in art, literature, philosophy, and religion.
Illustrators amplify the meaning within a message by creating and selecting in how they want to respond and use their time to interpret a message and content. Time and place has a great effect on productions as these are aspects can greatly influence ones work. Technique's that are used when creating work is also chosen in order to be suitable as it is a vital process. Illustrators tend to take on where we are in the world so their interpretation of the message they are trying to portray is relevant.
Jan Svankmajor, 1988, Alice
This is Svankmajor's interpretation of Alice. This was produced just before the Berlin wall fell, which as you can see is greatly reflected within his work. His alice shows this and the time of the production, this is due to the dark, mysterious and reflective depiction of Alice. Within the film there are mechanical aspects, which has been put together quite cleverly.
Tim Burton, 2000, Alice In Wonderland
This is the Tim Burton version of Alice In Wonderland, this film is the latest and most modern version made at the moment. Being a great success due to the special effects, heightened quality of manipulation of imagery as well as the amount of imagination put into it to create such a surreal and intriguing world. The use of colour is bright, cool and modern therefore creating a difference in Alice. The technique, materials and media which has been used in different, showing the development in time.
Comparing both depictions of Alice In Wonderland they are both very different, however there are some similar qualities between the Alice's as they Svankmajor and Burton have both tried to somewhat portray a shyness about her. In the first piece this is shown by her tucked in behind a doorway and here her shy exterior is shown by the way in which she is standing. The representations of both Alice characters are quite significant they are both life like, so this could reflect the era.
The overall appearance shows they difference in time as Svankmajor reflects the time he was in when creating the piece and Burtons version shows the revelation in todays time and technology being a much more modern interpretation and version of the film. This making it relevant leading for it to be appropriate and furthermore successful as this is what viewers would want to see at the time. Therefore time and place is a great influence and definitely has a lot of input into the way one would respond to a certain message or content.
Delivery
There a many different platforms that illustrators used in order to promote there work. This can be editorial, publishing, online, branding, fashion etc.. Editorial platform is usually a great first step for young illustrators as it is the beginning platform they can use to promote and launch them self at an appropriate and useful stage. Text and image within all these areas is equally as important as each other, as there are many ways in which work can be shown through book covers, leaflets, posters, billboards and text and imagery should never be compromised as size, layout and colour as well as the visually heirachy is all very important and significant and shouldn't be overlook as this is key to the production of the work. This all leading to the delivery being suitable. The advertising, breading and graphic communication also needs to be appropriate.
Jon Burgerman
Jan Svankmajor, 1988, Alice
This is Svankmajor's interpretation of Alice. This was produced just before the Berlin wall fell, which as you can see is greatly reflected within his work. His alice shows this and the time of the production, this is due to the dark, mysterious and reflective depiction of Alice. Within the film there are mechanical aspects, which has been put together quite cleverly.
Tim Burton, 2000, Alice In Wonderland
This is the Tim Burton version of Alice In Wonderland, this film is the latest and most modern version made at the moment. Being a great success due to the special effects, heightened quality of manipulation of imagery as well as the amount of imagination put into it to create such a surreal and intriguing world. The use of colour is bright, cool and modern therefore creating a difference in Alice. The technique, materials and media which has been used in different, showing the development in time.
Comparing both depictions of Alice In Wonderland they are both very different, however there are some similar qualities between the Alice's as they Svankmajor and Burton have both tried to somewhat portray a shyness about her. In the first piece this is shown by her tucked in behind a doorway and here her shy exterior is shown by the way in which she is standing. The representations of both Alice characters are quite significant they are both life like, so this could reflect the era.
The overall appearance shows they difference in time as Svankmajor reflects the time he was in when creating the piece and Burtons version shows the revelation in todays time and technology being a much more modern interpretation and version of the film. This making it relevant leading for it to be appropriate and furthermore successful as this is what viewers would want to see at the time. Therefore time and place is a great influence and definitely has a lot of input into the way one would respond to a certain message or content.
Delivery
There a many different platforms that illustrators used in order to promote there work. This can be editorial, publishing, online, branding, fashion etc.. Editorial platform is usually a great first step for young illustrators as it is the beginning platform they can use to promote and launch them self at an appropriate and useful stage. Text and image within all these areas is equally as important as each other, as there are many ways in which work can be shown through book covers, leaflets, posters, billboards and text and imagery should never be compromised as size, layout and colour as well as the visually heirachy is all very important and significant and shouldn't be overlook as this is key to the production of the work. This all leading to the delivery being suitable. The advertising, breading and graphic communication also needs to be appropriate.
Jon Burgerman
Burgerman is an illustrator I am quite influenced by, his character design and the way in which he works, well doodles I think is really interesting and fun. Burgerman's work has very commercial outcomes and deliveries effects the content of work. The image above is a gallery/shop space where Burgerman has drawn one of his many crazy cool character illustrations and allowed the public to come in an interact and be apart of his work by allowing them to colour in his black and white character wall. By doing this he is gaining a lot of publicity and recognition giving himself the platform to be talked about and remembered for the fun and enjoyable way anyone of any age can be apart of his work. The key to this being the format in which he has chosen to portray his work, as you can see this is a key element as it can be the stepping stone to wether or not your work will be successful and accepted by your audience.
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